firstdirect.com
🖥 Status: up
🕒 Response Time: 0.126 sec
⬅️ Response Code: 200
Over the past 2 730 days, starting from February 22, 2019, there were 66 firstdirect.com's availability checks performed. Operational 66 times during the total tests, firstdirect.com's most recent uptime on June 19, 2026, returned a code 200. Tests conducted as of August 15, 2026, found no instances of firstdirect.com becoming inoperable. Based on the responses obtained, as of August 15, 2026, no error status codes have been returned. For firstdirect.com, the average response time is 0.936 seconds, but on June 19, 2026, it responded in 0.126 seconds.
66
Last Updated: June 19, 2026
Firstdirect overview
- Domain
- firstdirect.com
- Title
- Online and Personal Banking | first direct bank
- Description
- Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
- Main Topic
- Get £175 for switching banks
- D Site Status Rank
- 7 290
- Search Wikipedia
- firstdirect.com
- Alternatives
- alternatives to firstdirect.com
- Recently checked
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Response Time: 1.540 sec
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Last Updated: June 24, 2026
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Response Time: — sec
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Firstdirect.com
status check request map as of August 15, 2026
Country report for firstdirect.com as of August 15, 2026
| Singapore | 100.00% | ||||||||
| 06:38 | |||||||||
| Site | Total Checks | Last Modified |
|---|---|---|
| 18 | May 6, 2022 | |
| 25 | December 28, 2020 | |
| 66 | February 22, 2019 | |
| 31 | June 21, 2021 | |
| 48 | January 14, 2021 |
Americanboard.org | Firstdirect.com | ||||
|---|---|---|---|---|---|
General SEO Report
| Page Title | Page Title tips for firstdirect.com: When designing your website title, focus on user intent by incorporating relevant keywords early, maintain brevity by keeping the character count under 60 for search engine display, and ensure the title is a direct reflection of the page's core content for relevance. |
|---|---|
| Online and Personal Banking | first direct bank Length: 47 characters | |
| Meta Description | Meta Description tips for firstdirect.com: The quality and persuasiveness of your meta description can make or break the decision to click your link versus competitor's; invest time in writing compelling copy aligned with search intent. |
| Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages. Length: 161 characters | |
| Meta Keywords | Meta Keywords tips for firstdirect.com: The complete lack of value offered by meta keywords means you should allocate your limited SEO resources towards improving core website quality, earning high-quality backlinks, and analyzing performance through analytics tools instead. |
| no meta keywords data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| Page Content | Page Content tips for firstdirect.com: Research relevant long-tail keywords and user intent meticulously to create page content that directly answers user queries, provides unique value, and ranks well for specific searches. |
| Web Page Content Length: 49299 characters | |
| H1 Heading | H1 Heading tips for firstdirect.com: While not a direct ranking factor in the modern era like some past techniques, maintaining a proper H1 tag structure remains important for core SEO principles like content relevance signaling and user experience enhancement. |
| Get £175 for switching banks Count: 1 heading tag | |
| H2 Headings | H2 Headings tips for firstdirect.com: Using relevant secondary keywords within H2 headers helps search engines understand the topical relevance and context of each section, distributing focus across the page while signaling important sub-topics to crawlers analyzing the page structure for SEO ranking factors. |
| 2 million customers, and loads of them have stayed with us for over a decade Banking in black and white Your money, on your mobile And that's not all we can offer Wherever you find yourself during the cost-of-living crisis, we're here to help you through it Count: 5 heading tag | |
| H3 Headings | H3 Headings tips for firstdirect.com: Ensure semantic accuracy in your H3 tags by using them only for true sub-sectioning and not as styling tricks, contributing to a genuine semantic markup structure that search engines rely upon to understand the topical relevance and topical relevance signals of your entire webpage. |
| no h3 headings data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| H4 Headings | H4 Headings tips for firstdirect.com: For websites targeting detailed informational queries, incorporating specific, question-based or descriptive H4 headings can directly address complex user intents and provide the precise answers needed, thereby satisfying search intent. |
| no h4 headings data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| H5-H6 Headings | H5-H6 Headings tips for firstdirect.com: Failure to use header tags consistently according to a logical hierarchy, especially overusing or misusing H5 and H6, can negatively impact both your SEO rankings and the overall usability of your website for diverse audiences. |
| no h5-h6 headings data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| Image ALT Attributes | Image ALT Attributes tips for firstdirect.com: While descriptive ALT text is essential for accessibility and SEO, ensure it remains concise, clear, and directly relevant to the image's context on the page it appears. |
| no image alt attributes data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| Robots.txt | Robots.txt tips for firstdirect.com: Block access to pages that require user authentication or login sessions, ensuring crawlers don't attempt to render content behind login prompts which is typically not discoverable. |
| file robots.txt was found on the website | |
| XML Sitemap | XML Sitemap tips for firstdirect.com: Submitting a well-structured XML sitemap to search engines like Google or Bing is crucial for ensuring that every page, especially newly created or frequently updated ones, is discovered and included in their crawlers' queues, thereby improving the overall visibility and potential ranking of your entire website's content across relevant search results. |
| no xml sitemap data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| Page Size | Page Size tips for firstdirect.com: Mobile users particularly suffer from high page size; prioritize responsive design and aggressive resource optimization to ensure your website page size remains small enough for rapid loading over often slower mobile data connections, minimizing frustration and mobile bounce rates. |
| page size: 48 kb | |
| Response Time | Response Time tips for firstdirect.com: Prioritize critical CSS and above-the-fold content for rendering, ensuring the highest priority for resources that contribute directly to the Time To First Byte and Time To First Meaningful Paint, minimizing initial empty response perception. |
| response time: 0.936 sec | |
| Minify CSS | Minify CSS tips for firstdirect.com: Enhance your website's loading speed and Core Web Vitals scores significantly by implementing a robust CSS minification strategy that targets all unnecessary characters and formatting, boosting user engagement and SEO |
| Minified: /etc.clientlibs/hsbc/fsdt/clientlibs/clientlib-default.min.ce74de835fed566ec0228e072fdb2cf2.css included in the page | |
| Minify JavaScript | Minify JavaScript tips for firstdirect.com: Minifying JavaScript isn't merely a size reduction tactic but a performance booster that expedites page rendering by decreasing the amount of code the browser needs to process, ultimately contributing to higher dwell time and signaling better site quality to search algorithms. |
| Minified: /etc.clientlibs/hsbc/global/clientlibs/appd.min.9a0d6a727f8b92f3a4cce4a6985afacb.js /etc.clientlibs/hsbc/fsdt/clientlibs/clientlib-all.min.a0f3b57bacf4b0e89456744f73ad4929.js Unminified: https://rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.js https://tags.tiqcdn.com/utag/hsbc/uk-rbwm-fd-pws/prod/utag.sync.js detected during site scan | |
| Structured Data | Structured Data tips for firstdirect.com: Integrate relevant structured data formats like JSON-LD for critical site information to ensure search engines can correctly display accurate details, such as recipes with ratings or author credentials, enhancing user trust. |
| no structured data data for firstdirect.com 2026-08-15T02:25:02+00:00 | |
| CDN Usage | CDN Usage tips for firstdirect.com: Enhance your website's security posture using a CDN that offers DDoS protection and SSL termination features; the CDN absorbs large-scale attack traffic at the edge, filtering out malicious requests before they reach your origin server, safeguarding your application infrastructure. |
| content is delivered via CDN | |
| SSL certificates | SSL certificates tips for firstdirect.com: Achieving an SSL configuration with a trusted certificate authority is vital for your website's security and SEO; ensure your site fully supports HTTPS and utilizes HSTS to signal authenticity and security to both users and search engine crawlers. |
| SSL is enabled on the website |
Estimated Traffic
| Minimum Daily Unique Visitors: | 101 912 |
| Minimum Daily Visits: | 119 102 |
| Minimum Daily Page Views: | 205 053 |
| Minimum Monthly Unique Visitors: | 3 057 360 |
| Minimum Monthly Visits: | 3 573 060 |
| Minimum Monthly Page Views: | 6 151 590 |
| Minimum Yearly Unique Visitors: | 36 688 320 |
| Minimum Yearly Visits: | 42 876 720 |
| Minimum Yearly Page Views: | 73 819 080 |
| Maximum Daily Unique Visitors: | 128 925 |
| Maximum Daily Visits: | 137 520 |
| Maximum Daily Page Views: | 232 066 |
| Maximum Monthly Unique Visitors: | 3 867 750 |
| Maximum Monthly Visits: | 4 125 600 |
| Maximum Monthly Page Views: | 6 961 980 |
| Maximum Yearly Unique Visitors: | 46 413 000 |
| Maximum Yearly Visits: | 49 507 200 |
| Maximum Yearly Page Views: | 83 543 760 |
Estimated Valuation
| Daily Revenue: | US$ 147 - 332 |
| Monthly Revenue: | US$ 4 410 - 9 960 |
| Yearly Revenue: | US$ 52 920 - 119 520 |
Estimated Worth
| Minimum: | US$ 79 380 |
| Maximum: | US$ 358 560 |
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